I decided to observe a space on campus reserved for public advertisement. The most obvious spots are the columns placed in high traffic areas that are plastered with posters. As I observed the columns, I noticed that there were a wide variety of posters hung up including, but not limited to, academic opportunities, club information, and concert promotion. The columns seemed to be a common meeting spot for kids in between class. This caused the columns and their surrounding area to have a dense student population during most passing periods. However, most students who were by the columns did not engage in the advertisements. The most engagement with the columns actually came from people hanging up their own posters then checking the other ones out.
I got closer to the columns during a passing period and asked students to point out which types of advertisements drew the most attention out of the variety of posters. Most students pointed out that the concert promotions, which were generally large, colorful, and professionally designed, were their favorite to observe. The reason I asked this question was to gauge what types of visual components are necessary to pass a certain message in a high traffic area.
I tried to post a simple yet visually stimulating poster regarding environmental facts to see how much attention it received in comparison to the other advertisements. Quite simply, it received very little attention much like the other posters on the column except for some concert promotions. Although bright and average size, it seemed that the informational poster should be isolated or else it will be overwhelmed.
I learned from the last two practices that the idea of the columns can be refined and applied to our green billboard projects and vice versa. The columns are effective in their location and design but lack consistency in quality information and aesthetic appeal. In this way, our billboard should also be in a high traffic pedestrian area such as a busy walkway on campus. However, our billboard will display only bright yet simple designs that catch the eye and are simple to read. The simple information may be accompanied with a tasteful graphic to gain more attention. The clutter of the columns are their downfall, therefore singling out crucial information is key to getting a point across. Replacing half of the columns on campus with our green billboard would clean up the air around campus and would provide good looking, important environmental information to the generation who most needs it.